Ashley Rossi

Editor, Writer, Social Media, & Content Manager | Experience in Travel & Lifestyle


Ashley is the managing editor at Roadpass Digital and the former senior editor at SmarterTravel. In addition to her writing and editing contributions to her stories have been featured online at USA Today, NextAdvisor with TIME, Digital Trends, Business Insider, Tripadvisor, Huffington Post, Charlotte's Got A Lot, Jetsetter, as well as other publications. She's also appeared on radio shows like NPR's Weekend Edition Sunday and made frequent appearances on SmarterTravel's YouTube and social media channels. She was named one of the top travel writers to follow in 2020 by The Crowdfunding Formula and is an active member of SATW (Society of American Travel Writers) and TravMedia.

In addition to writing and editing, Ashley has experience in organic social media strategy, planning, management, and analytics. She was responsible for driving more than 1.6 million organic referral visits annually to 

Ashley graduated from Boston University's College of Communications with a bachelor's degree in journalism and a minor in psychology. She's currently based in Charlotte, NC, and is an M.A. candidate at UNC's Hussman School of Journalism and Media.

Covers: Outdoor travel, destinations, travel gear, wellness, food, lifestyle, sustainability, travel tips, reviews, how-tos, travel planning, travel budgeting, value travel, travel news, sustainability, cruise, overtourism, luxury travel, and more.

Skills: SEO, editing, affiliate ecommerce writing, branded content, social media content and management, video production, voiceover recording, photography, basic HTML, WordPress, Adobe Creative Cloud, Canva, and Google Analytics (certified).

Recent Work

See below for a collection on lifestyle, news, destination, and tip coverage. Ashley's published hundreds of pieces on and dozens of syndicated articles in USA Today's Travel section. You can view the majority of her articles on Muck Rack.

Black bears, waterfalls, and pastrami: 14 stops on a Highlands-Cashiers Plateau road trip

The mountain communities of Highlands, Cashiers, Lake Sapphire, and Lake Toxaway offer an escape for city dwellers from Atlanta and Charlotte. But there’s more to do here than just stay for a weekend getaway. Located about 1.5 hours from the Great Smoky Mountains National Park’s Oconaluftee Visitor Center and less than 2 hours from Asheville, this section of North Carolina is an ideal home base for day trips to national forests and the most visited national park in the U.S.

Last-minute trips to COVID-19 vaccination passports: 15 trends that will shape travel in 2021

Last-minute trips to COVID-19 vaccination passports: 15 trends that will shape travel in 2021 If 2020 taught us anything, it’s not to make predictions. Still, travelers rightfully have questions about what travel will look like this year amid news of COVID-19 vaccines and pent-up travel demand. What will travel look like in 2021, and when will we actually be able to do it safely and without restrictions?

Banff and Beyond: The Best Time to Visit Alberta, Canada

You’ll find a Dark Sky Preserve, five national parks, two major cosmopolitan cities, world-class ski mountains, and maybe the most-Instagrammed lake in the world all in Canada’s province of Alberta, and that’s just the start. The Northern Lights, long table dinners, Nordic spas, a Scandinavian-designed library, and one of the world’s largest displays of dinosaurs (which you can also sleep at) also await in this western Canadian province.

How to Do a Weekend in Sedona, Arizona

Famous for its red rocks landscape and known as the “Day Hike Capital of the World”, Sedona is a popular destination for couples, groups of friends, and families. While locals have pushed back a little on tourism in recent years, there are still some hidden gems and ways to avoid the weekend crowds in Sedona. If you’re really going for a holistic experience, I recommend adopting this three-day itinerary and visiting mid-week instead of on the weekend.

Mobile boarding, 9/11, overtourism: Travel changes over a decade

The death of the printed boarding pass and other ways travel has changed in the past 10 years. As we head into a new decade, we reflect on the many changes that have happened across the world because of technology, climate change and other shifts in lifestyles. The world of travel is no different, and SmarterTravel has put together a list of incredible events and momentous changes in the travel world since 2010.


Additional references available upon request.

"Ashley is an excellent, experienced writer and editor. During her tenure at SmarterTravel Ashley consistently exceeded expectations delivering quality content that drove traffic (through her use of SEO best practices), reader engagement and revenue (through thoughtfully crafted commerce content). In the absence of dedicated social media resources, Ashley also stepped up to take on additional responsibility, learning valuable skills in publishing engaging social content. Ashley is smart, ambitious, tenacious and a pleasure to work with."
--Sarah Hodkinson, General Manager, SmarterTravel at Tripadvisor
"If I had to describe Ashley to others, I'd say she's a crackerjack editor that can handle anything that comes her way. She can tackle news-driven articles, passionate op-eds, and fun e-commerce roundups alike. She's also fluent in social media and quickly became our division's super-user, instructing everyone on best practices. But what impresses me the most about Ashley is how driven she is to improve her already stellar skills. She's always researching what competitors are doing, taking Webinars on new innovations, gleaning tips from Reddit, and leveling up her knowledge. I know wherever Ashley goes, she'll be leading the pack."
--Maria Teresa Hart, Executive Editor, SmarterTravel at Tripadvisor
"Ashley is such a breath of fresh air! As a writer and editor at SmarterTravel, she always came up with brilliant story topics that we're able to monetize and rank well in search engines, driving significant impact on increasing visits to the site. As a social media expert, Ashley came up with strategic partnership and sponsorship ideas, curated content calendars across many social channels, personally designed images and assets, and implemented strategic recommendations for growing engagement and followers. She is detail-oriented and a genuinely kind person; with her SEO skills, social media background, and experience as a writer and editor, any company would be lucky to have Ashley as an asset on their team."
--Melissa Sciorra, SEO + Content Expert (former colleague at SmarterTravel)
"Ashley is the kind of writer that you can't help but want to work with. She is smart, responsive and truthful when a story will work or not based on her expertise. Anyone will be lucky to work with her and I can't wait to continue creating amazing stories about the travel world, because she is truly an expert!"
--Lauren Wire, Account Supervisor at Finn Partners

Video Appearances 

For more video clips, check out SmarterTravel's YouTube Channel

Podcast Writing: SmarterTravel's Virtual Vacations

Get in Touch

Send me an email at or a message on Instagram to work together.

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