Experienced travel and lifestyle editor, writer, and content strategist
At a glance
Dive deeper
Ashley is the former managing editor at Roadpass Digital (Roadtrippers, Campendium, and Togo RV) and the former senior editor at SmarterTravel (a Tripadvisor Co.). You can find her stories online at USA Today, Family Vacationist, Tripadvisor, Charlotte's Got A Lot, Jetsetter, and other publications. She's also appeared on radio shows like NPR's Weekend Edition Sunday and SmarterTravel's YouTube and Instagram channels. She was named one of the top travel writers to follow in 2020 by The Crowdfunding Formula and is an active member of SATW (Society of American Travel Writers) and TravMedia.
Education
Ashley has a master's degree in digital communication from UNC-Chapel Hill and a bachelor's degree in journalism from Boston University.
Skills & programs
Editing, content calendar management, SEO keyword research, product writing, sponsored/branded content, social media content creation, social media management, social media analytics, content analytics, freelancer management, photo sourcing, email newsletter curation/production, copywriting
WordPress, Google Analytics certification, Canva, Adobe Creative Cloud (Photoshop, InDesign, Lightroom), Google Suite, social media management (Later, Iconosquare, Buffer, Sprout Social, Hootsuite, Agorapulse), SEO tools (Moz, Search Console, Semrush), email marketing platforms (Mailchimp, Braze, Hubspot)
See below for a collection of lifestyle, news, destination, and travel coverage. Ashley's published hundreds of pieces on SmarterTravel.com and dozens of syndicated articles in USA Today's Travel section. You can view the majority of her articles on Muck Rack.
References
Additional references available upon request
| "Ashley is an excellent, experienced writer and editor. During her tenure at SmarterTravel Ashley consistently exceeded expectations delivering quality content that drove traffic (through her use of SEO best practices), reader engagement and revenue (through thoughtfully crafted commerce content). In the absence of dedicated social media resources, Ashley also stepped up to take on additional responsibility, learning valuable skills in publishing engaging social content. Ashley is smart, ambitious, tenacious and a pleasure to work with." --Sarah Hodkinson, General Manager, SmarterTravel at Tripadvisor | "If I had to describe Ashley to others, I'd say she's a crackerjack editor that can handle anything that comes her way. She can tackle news-driven articles, passionate op-eds, and fun e-commerce roundups alike. She's also fluent in social media and quickly became our division's super-user, instructing everyone on best practices. But what impresses me the most about Ashley is how driven she is to improve her already stellar skills. She's always researching what competitors are doing, taking Webinars on new innovations, gleaning tips from Reddit, and leveling up her knowledge. I know wherever Ashley goes, she'll be leading the pack." --Maria Teresa Hart, Executive Editor, SmarterTravel at Tripadvisor |
| "Ashley is such a breath of fresh air! As a writer and editor at SmarterTravel, she always came up with brilliant story topics that we're able to monetize and rank well in search engines, driving significant impact on increasing visits to the site. As a social media expert, Ashley came up with strategic partnership and sponsorship ideas, curated content calendars across many social channels, personally designed images and assets, and implemented strategic recommendations for growing engagement and followers. She is detail-oriented and a genuinely kind person; with her SEO skills, social media background, and experience as a writer and editor, any company would be lucky to have Ashley as an asset on their team." --Melissa Sciorra, SEO + Content Expert (former colleague at SmarterTravel) | "Ashley is the kind of writer that you can't help but want to work with. She is smart, responsive and truthful when a story will work or not based on her expertise. Anyone will be lucky to work with her and I can't wait to continue creating amazing stories about the travel world, because she is truly an expert!" --Lauren Wire, Account Supervisor at Finn Partners |
Send an email to arrossi6@gmail.com or a message on Instagram to work together.
